Gaming and culture have become interwoven, and as a result, the gamer has evolved. We call these new-age gamers: Hypegeeks.
As two college students, we wanted to create experiences for gamers like us. We were hardcore gamers, but also in-tune with mainstream culture and social experiences. No brand really spoke to us, so we decided to start something. What started as college dorm tournaments then led to bigger things for our community.
In 2018, we hosted a pop-up in DTLA coined as the world's first esports gym (E-Coliseum). We had lines out the door and had influential people like A$AP Mob, FaZe Clan, Valkyrae, and Yassuo come through. From there we gained enough traction to work with several large brands and extend E-Coliseum into different music festivals and online events.